unit2advertising-100

谁有新概念大学英语学习大厅—大学英语（全新版）综合教程第一册unit 02答案

①Thepoundinginmyearsdrownedoutthetestofthewords,onlyawordhereandtherefilteredthrough."MarthaisMexican..resig..won;tdoit"①砸在我的耳边淹没了单词的测试中，只有一个词在这里和那里，经过过滤的。”玛莎……墨西哥..Resig..赢得；T做……”②ToolteIrealizedthesignificanceofmywords.Grandpaknewtahtiunderstooditwasnotamaterofmony.Itwasn'tthat.②太LTE我我言语的意义。爷爷知道我明白这不是一个物质的钱。这并不是说。③Tiwasavrysadandwithdawngirlwhodraggedintotheprincipal'sofficethenextday.钛是一种非常伤心，③withdawn女孩拉到校长的公室，第二天。④Hisfacelookedashappyandinnocentasababy's,butIknewbetter.④他的脸看上去像婴儿一样快乐和天真的，但我知道更好的。

新编实用英语第二版综合教程3全部练习题答案（高等教育出版社）

Part II Text A

Points for Discussion。

1. a) He sounded as if he had a cold or something.。

b) "Thanks," I said, "but I don't want to read your mail. That's pretty personal."。

c) ... the first sentence reminded me of myself: "I've been meaning to write for some time, but I've always postponed it."。

d) It then went on to say that he often thought about the good times they had had together when they both lived in the same neighborhood.。

e) He shook his head: "Time."。

f) "This is a good part here," I said. "Where it says, your friendship over the years has meant an awful lot to me, more than I can say because I'm not good at saying things like that." I found myself nodding in agreement. "That must have made you feel good, didn't it?"。

g) "I know I'd like to receive a letter like that from my oldest friend."。

lext Organization。

1. 1) The story begins with the cab driver reading a letter.。

2) The letter Tom wrote to his friend Ed.。

3) Their conversation was centered on the lifelong friendship between the driver and Old Ed.。

4) The author got to learn more about their friendship by reading the letter himself.。

2.

Parts Paragraphs Main Ideas。

Part One Paras 1-20 From a conversation with the cab driver the author learned。

how much he regretted failing to keep up correspondence。

Appendix I - 97 -。

with his old friend Ed.。

Part Two Paras 21-35 Reading the letter by himself, the author learned more about the lifelong friendship between the driver and Old Ed.。

Part Three Para 36 The driver's experience urged the author to reach for his pen.。

Vocabulary

2) available

4) are urging/urged。

6) know ... by heart。

8) hangs out

10) reunion

12) practically 14) going ahead。

I. 1. 1) absolutely。

3) every now and then。

5) destination

7) mostly

9) right away

11) or something 。

13) went by

15) keep in touch。

2. 1) It seemed that his failure in the examination was still on his mind.。

2) He was completely choked up by the sight of his team losing in the final minutes of the game.。

3) She was so lost in study that she forgot to have dinner.。

4) Something has come up and I am afraid I won't be able to accomplish the project on time.。

5) The cost of equipping the new hospital was estimated at $2 million.。

3. 1) A couple of flights at Pudong Airport were postponed this morning because of the awful。

weather. It is estimated that over one thousand passengers were held up.。

2) My professor assigned me some reference books on computers to read. Unfortunately they are not available in our school library. I am kind of worried about it.。

3) Michael is not much of a teacher. He often skips from one subject to another so it is difficult for his students to follow him. Besides he just lets them go ahead with exercises without making sure they have understood what they are expected to do.。

II. Collocation。

1. to 2. for

3. at 4. from

5. in * 6. to

7. on 8. with

- 9$ - Appendix I。

III. Usage

1. more or less 2. kind of/sort of。

3. Something 4. kind of/sort of。

5. more or less 6. or something。

Structure

1. 1) may/might as well watch。

2) may/might as well pour out。

3) may/might as well walk。

4) may/might as well buy。

2. 1) She looks as if she is worried about it.。

2) It smells as if it is fresh.。

3) It sounds as if it is Chinese.。

4) It feels as if it is made of silk.。

Comprehensive Exercises。

I. Cloze

2. awful

4. neighborhood 。

6. available

8. reunion

10. postponing

2. himself

4. So

6. long

8. from

10. when 12. for 。

14. go

16. out

(A)

1. choked up

3. practically

5. correspondence。

7. destination

9. Mostly

11. absolutely

(B)

1. how

3. but

5. to

7. reply/answer。

9. asking

11.touch

13. pieces

15. check

Appendix I - 99 -。

II. Translation。

It is not easy to keep in touch with friends when they are far away. This is certainly true in my case.。

It has been a couple of years since I left my old neighborhood and all the friends I had there. I've been meaning to write to them but something or other comes up and I just don't seem to find the time. Now I have kind of lost touch with them. They are always on my mind, however, and I think I will certainly make an effort to keep up correspondence with them in future.。

Part III Text B。

Comprehension Check。

l.d

3. a 5. c 7. d

2. b 4. d 6. d

Translation

(参见 Appendix III)。

language Practice。

1. stuff

3. dragging

5. get rid of

7. was peering/peered 9. swung 。

11. extent

13. draw on

15. Worse still。

2. uneasy

4. highlight

6. despair

8.soaked

10. in good shape 。

12. rescue

14. let... down。

- 100 - Appendix I。

Part IV Theme-related Language Learning Tasks。

Model paper

Old Friend,

I've been meaning to write for some time, but I've always postponed it. You know what I'm like, always putting things off till tomorrow. And writing was never my strong point. But looking out the window just now at the kids playing outside reminded me of when we were their age. All sorts of memories, like the time Tim Shea broke the window, the Halloween that we tied Old Mr. Parker's gate, and when Mrs. Culver used to keep us after school, came flooding back. What a great time we spent hanging out together. Come to think of it, time was just about all we did have to spend in those days.。

But time flies. I began the letter with "Old Friend" because that's what we've become over the years—old friends. And there aren't many of us left. Which makes those who are all the more precious. You in particular. Your friendship over the years has meant an awful lot to me, more than I can say because I'm not good at saying things like that.。

Anyway, we've been out of touch for far too long. So I thought you'd like to know that I was thinking of you. We really must try to get together soon. Why not come to visit? You know you're always welcome.。

Your Old Friend,。

Tom

PS If you see Tim Shea remind him he never did replace that ball of mine he broke the window。

with! (245 words)。

人教版英语教材一共有几本必修，几本选修，高中要学几本呀

Unit 1

Ex3.

1.scattered 2.convinced 3.generate 4.prompt 5.identify 。

6.flexible 7.feedback 8.presentation 9.Target 10.object 。

Ex. 5

1. She shopped around till she got what she wanted at a price she could afford.。

她一家商店一家商店地看，最后以她能付出的价格买了她所需要的东西。

2. He never speaks to me other than to ask for something.。

除了向我要东西，他从不跟我说话。

3. You should always aim at doing your job well.。

你永远应该以搞好你的工作为目的。

4. She has been tied to the house for weeks looking after her invalid father.。

几个星期来她一直呆在家中照顾有病的父亲。

5. The route was designed to relieve traffic congestion.。

修建这条路是为了缓解交通拥挤。

6. Society is made up of a wide variety of people; some are good, others (are) bad, and still others (are) in between. 。

社会是由形形色色的人组成的。有些人很好，有些人很坏，也有些人介乎两者之间。

Ex6.

1.While advertising must be paid for,another from of mass selling——publicity——is “free”.。

另一种形式的大众推销宣传是免费的，然而广告是要付费的。

2.A marketing manager can choose from serveral promotion methods——personal selling,mass selling,and sales promotion.。

一个营销经理有几种促销方法可供选择，私人促销，大众促销，促销及推广。

3.But they try to attract attention to the firm and its offerings whitout having to pay media costs.。

但是他们努力吸引人们对公司以及其产品的关注，而不必支付媒体的费用。

4.For example,one video——distributed to TV stations at Halloween——discussed a government recommendation that parents use makeup rather than masks for young children.。

比如说一个在万圣节期间送到电视台的录像片段讨论的是政府推荐父母给孩子们使用化妆品而不是玩具。

5.Sales promotion refers to promotion activites——other than advertising,publicity,and personal selling——that stimulate interest,trial,or purchase by final customers or others in the channel.。

销售推广的是除去广告宣传和个人推销或者其他环节中的兴趣。

Unit 3

Ex3.

1.denied 2.partly 3.had risked 4.removed 5.failed 。

6.disaster 7.assumed 8.discourage 9.registered 10.residents。

Ex. 5

1. The thieves made off with a large sum of money from the bank.。

盗贼从这家银行偷走了一大笔现金。

2. High blood pressure places millions of people at the risk of hear disease.。

高血压使千百万人有患心脏病的危险。

3. Think twice before you make any important decisions.。

在做任何重要决定之前都要慎重考虑。

4. A large part of the African continent is in danger of becoming a desert.。

非洲大陆的一大片区域有变成沙漠的危险。

5. Not once has he suggested a good way to deal with any problem.。

他从来没有给我提出过解决问题的好方法。

Ex6.

1.While the ISP and eBay pointed fingers at each other,more news appeared in the paper.。

当ISP和eBay相互指责，更多的消息会在纸上呈现。

2.Amazingly,the ISP still responded that is was highly unlikely that security had been breached on its end,since no credit card data was in danger.。

惊人的是，网络服务供应商仍回应说不太可能是它的终端安全被破坏，因为没有任何行用卡数据处在危险之中。

3.Or is it just that it’s not their money that’s at risk?。

或者仅仅只是因为只是那些处于危机中的钱不是他们的。

4.But after this,I’ll think twice before registering at another website or making another online purchase.。

在这之后，在注册一个网站或在网上购物，我都三思而行。

5.Could it be that the e-commerce sellers,in their rush for higher income,oversimplify security so as not to discourage buyers?。

是不是由于网站的销售者为了追求更高的收入，过分简化安全措施以此吓跑买家们。

Unit 5

Ex3.

1.soared 2.milestone 3.commercial 4.nutrition 5.amused 。

6.charming 7.icon 8.present 9.romantic 10.symbolizes。

Ex.5

1. Last semester, Wang Gang was awarded the title of An Outstanding Student for his excellent performance.。

上学期王钢表现出色，被授予优秀学生的称号。

2. On Teachers’ Day, the students made a greeting card for their teacher, which symbolized their appreciation of what the teacher had accomplished in the past year.。

同学们在教师节给老师做了一张贺卡，以表示对老师过去一年工作的感谢。

3. The children were amused by the story about the cat.。

孩子们听了关于那只猫的故事都笑了起来。

4. The continual sunny days made the temperature soar sharply.。

连续几个晴天，气温骤然升高。

5. Walking after dinner promotes digestion.。

饭后散步有助于消化

Ex6.

1.What moms have recognized about Eisie for the past six decades are the fresh daisies around her neck.。

在过去的60年里母亲能认可艾尔西的是他挂在脖子上的新鲜雏菊。

2.Since her birth 60 years ago,Flsie has been synonymous with dairy products that families can trust to deliver wholesome nutrition,great taste and freshness.。

自从60年以来，艾尔西被千家万户所信赖，成为传递健康营养对自然美味新鲜的奶制品的代名词。

3.It began when I first set my eyes on her at the 1939 World’s Fair in New York.。

当我在1939年的纽约世界交易会上第一次看到她的时候，就开始了。

4.The ads were so successful that they also appeared in newspapers.。

这个广告如此成功，他们也在报纸上出现了。

5.Even today,her daisy chain necklace symbolizes dairy freshness to moms throughout the country.。

直到今天，她的雏菊花环项链对于全国母亲仍然象征着奶制品的新鲜品质。

Unit 6

Ex3.

1.provided 2.leveled 3.on a large scale 4.result in 5.financial。

6.damaged 7.states 8.result from 9.guard against 10.entering into。

Ex.5

1. These companies entered into a new agreement.。

这几家公司签署了一项新的协议。

2. A company has been set up to produce mobile phones on a large scale。

或：A company producing mobile phones on a large scale has been set up.。

一家大规模生产移动电话的公司已经建立。

3. This accident resulted in the death of two passengers.。

这次事故造成两名乘客死亡。

4. We’d better insure the house against fire.。

我们最好将房子投保火险。

5. Any damage resulting from negligence must be paid for by the borrower.。

因不经心造成的任何损坏须由借用者赔偿。

Ex6.

1.The best way to guard againnst large financial losses is through insurance.。

预防重大金融损失最好的办法是保险。

2.The purpose of insurance is to provide protection against financial losses at a reasonable cost.。

保险的目的是以合理的代价提供金融保障。

3.This is possible only when the cost of insurance is shared by many people who face a similar risk.。

只有当保险的代价许多面临共同风险的人共同承担的时候才有可能。

4.However,the kinds of insurance protection that most people buy can be divided into four broad groups:propertry insurance,liability insurance,life insurance,and health insurance.。

然而，大多数人购买的保险可以分为四大类：财产险，责任险，寿险，健康险。

5.Liability insurance protects against financial losses resulting from injuries to other persons or damage to their property.。

责任险是为了由于伤及其他人或则损坏他人财产所造成的经济损失投保。

Unit 7

Ex3.

1.critical 2.encompass 3.reveal 4.dwelling on 5.diverse。

6.let go of 7.dedicated 8.in pursuit of 9.innovative 10.has seen flourished。

Ex. 5

1. They attempted to leave the camp but were stopped by the heavy snow.。

他们试图离开营地，但被大学困住了。

2. Accidents due to driving too fast are on the increase.。

由于开车速度太快而引起的交通事故在不断增加。

3. They grow up in the same environment, so their behaviors had much in common.。

他们在相同的环境下长大，因此在举止上有许多共同点。

4. In contrast to children in the mountainous areas, we are lucky to have access to computers.。

和山区的孩子们相比，我们就幸运 多了，能有机会使用计算机。

5. We were bored at hearing her dwelling so much on her past glories.。

我们对她过于繁琐地讲述她过去的荣誉感到厌烦。

6. You must have the appetite for success and try hard to realize it.。

你必须有成功的欲望并努力争取实现。

Ex6.

1.The ultimate problem often lies in the fact that founders of the business are not cut out to start up and develop their own operations.。

根本的问题在于创始人并非天生就适合创业和扩展他们的事业。

2.Not all entrepreneurs are cast in the same mould.。

并不是所有的企业家都是一个模子里刻出来的。

3.It must be appreciated that management skills can be learned,whereas entrepreneurial ability is a matter of personal flair.。

必须要意识到管理的技能是可以学到的，但是企业家的能力则是一种天赋。

4.Whatever the difference is,there is one factor which all successful entreprenurs have in common——they and their firm are always on the move.。

无论有什么样的不同，但成功的企业家有一个因素是相同的——他们和他们的公司总在行动。

5.There is a misconception that successful entrepreneurs fail a number of times before making the breakthrough.。

有一种错误的观念，认为成功企业家在他们取得重大突破前都失败过很多次。

自考英语二MP3，急，不要网上下载的，那些都是不齐的，要完整的光盘复制

人教大纲版是2001年课改以前的人教版教科书的名称，也有的地方称为老人教版，是为区别课改后。

的课标版的教科书。包括各科目的教科书。

人教版英语教材一共有5本必修，3本选修，要学习和掌握必修1-5的内容，再记住选修6-9的词汇。

一、人教版高中英语必修一目录

（1）Unit

Friendship。

（2）Unit

Engpsh

around

the

world。

（3）Unit

Tracel

journal。

（4）Unit

Earthquakes。

（5）Unit

Nelson

Mandela

modern

hero。

二、人教版高中英语必修二目录

（1）Unit

Cultural

repce。

（2）Unit

The

Olympic

Games。

（3）Unit

Computers。

（4）Unit

Wildpfe

protection。

（5）Unit

Music。

三、人教版高中英语必修三目录

（1）Unit

Festivals

around

the

world。

（2）Unit

Healthy

eating。

（3）Unit

The

Milpon

pound

Bank

Note。

（4）Unit

Astronomy:

the

science

of

the

stars。

（5）Unit

Canada

—“The

True

North”。

四、人教版高中英语必修四目录

（1）Unit

Women

of

achievement。

（2）Unit

Working

the

land。

（3）Unit

taste

of

Engpsh

humour。

（4）Unit

Body

language。

（5）Unit

Theme

parks。

五、人教版高中英语必修五目录

（1）Unit

Great

scientists。

（2）Unit

The

United

Kingdom。

（3）Unit

life

in

the

future。

（4）Unit

Making

the

news。

（5）Unit

First

aid。

六、人教版高中英语选修六目录

（1）Unit

1　art。

（2）Unit

2　Poems。

（3）Unit

3　a

healthy

life。

（4）Unit

4　Global

warming。

（5）Unit

　The

power

of

nature。

七、人教版高中英语选修七目录

（1）Unit

1　pving

well。

（2）Unit

2　Robots。

（3）Unit

3　Under

the

sea。

（4）Unit

4　Sharing。

（5）Unit

5　Travelpng

abroad。

八、人教版高中英语选修八目录

（1）Unit

land

of

diversity。

（2）Unit

Cloning。

（3）Unit

Inventors

and

inventions。

（4）Unit

Pygmapon。

（5）Unit

Meeting

your

ancestors。

九、人教版高中英语选修九目录

（1）Unit

Breaking

records。

（2）Unit

Saipng

the

oceans。

（3）Unit

Austrapa。

（4）Unit

Exploring

plants。

（5）Unit

Inside

advertising。

中学生英语阅读新视野2答案

http://trade.taobao.com/trade/detail/trade_snap.htm?trade_id=34720757271241&item_id=27c0e27940bad22ee0a9184658a05a99&x_id=0db2 这里的是目前网上最完整的。而且还有配套的LRC。只要你的MP3支持歌词，就会显示。可以边看边读。

大学英语自学教程（上）——英语二。

Unit1

Text A How to Be a Successful Language Learner?。

Text B Language。

Unit2

Text A Taxes, Taxes, and More Taxes。

Text B Advertising。

Unit3

Text A The Atlantic Ocean。

Text B The Moon。

Unit4

Text A Improving Your Memory。

Text B Short�term Memory。

Unit5

Text A Fallacies about Food。

Text B Do Animals Think?。

Unit6

Text A Diamonds。

Text B The Difference between Plants and Animals。

Unit7

Text A Families。

Text B The Changing American Family。

Unit8

Text A Telecommunication Via Satellite。

Text B What People Don�t Know about Air。

Unit9

Text A Learned Words and Popular Words。

Text B How Should You Build up Your Vocabulary。

Unit10

Text A Scientific Attitudes。

Text B Solving Problems Scientifically。

Unit11

Text A The Great American Garage Sale。

Text B American Stores。

Unit12

Text A How Dictionaries Are Made。

Text B Reading Provides Necessary Survival Skills。

Unit13

Text A Insurance。

Text B What Is Money and What Are Its Functions?。

Unit14

Text A The Importance of Being Kind and Polite。

Text B Why We Walk in Circles。

Unit15

Text A How TV Violence Affects Kids。

Text B Why Don�t Girls Think Like Boys?。

Unit16

Text A Heart Disease: Treat or Prevent。

Text B Dieting Your Way to Health。

Unit17

Text A Panic and Its Effects 。

Text B Sleepwalking — Fact or Fancy。

Unit18

Text A Why Are Maps Drawn with North at the Top?。

Text B You Have a Choice。

Unit19

Text A Animals at Risk：Who Cares?。

Text B The Killer Smogs。

Unit20

Text A You Can�t Do It Because It Hurts Nobody 。

Text B Marriage In Iran and America: A Study in Contrasts。

Unit21

Text A The Language of Uncertainty。

Text B It Never Rains but It Pours。

Unit22

Text A Current Attitudes toward Physical Fitness。

Text B People and Colors。

Unit23

Text A Non�verbal Communication。

Text B Body Talk。

Unit24

Text A Saving the Rainforests for Future Generations。

Text B Life on the Tundra。

Unit25

Text A American Men Don`t Cry。

Text B Stop Worrying Now!。

大学英语自学教程（下）--英语二。

01-A. What Is a Decision?。

01-B. Secrets of Success at an Interview。

02-A. Black Holes。

02-B. Worlds within Worlds。

03-A. Euthanasia: For and Against。

03-B. Advantage Unfair。

04-A. Slavery on Our Doorstep。

04-B. Return of The Chain Gang。

05-A. The New Music。

05-B. Different Types of Composers。

06-A. Improving Industrial Efficiency through Robotics。

06-B. Predicting Earthquakes。

07-A. Leisure and Leadership。

07-B. The Time Message。

08-A. Jet Lag: Prevention and Cure。

08-B. Coetrolling Your Concentration。

09-A. Aging in European Countries。

09-B. Children's Self-esteem。

10-A. The Campaign for Election。

10-B. The American Two-party System。

11-A. Sacrificed to Science?。

11-B. Let's Stop Keeping Pets。

12-A. Let Your Mind Wander。

12-B. To Sleep, Perchance to Dream。

13-A. Work, Labor, and Play。

13-B. The Workman's Compensation。

14-A. The Teacher's Last Shocking lesson。

14-B. The Seeds of Wrath。

15-A. The Computer and The Poet。

15-B. Changes to Come in U. S. Education。

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